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BIDU · NasdaqGS

Baidu, Inc.

Internet Content & Information · China

USD 86.74-0.3% daily changeQuote 2026-10-06 · USD
Market cap (USD)
US$29.53B
Trailing P/E
—
Forward P/E
11.38x
Quarterly revenue growth
-4.2%
Trailing net margin
-2.9%
Indicated dividend yield
—

Snapshot 2026-10-06 · Latest financial period 2026-06-30 · Yahoo Finance. Quotes may be delayed; reporting periods can differ.

Next earnings: 2026-11-18 (provider estimate, not issuer-confirmed).

Company background

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

Company website

Q2 2026

Go beyond the headline.

BIDU Stock Q2 2026: Baidu - The AI Engine Went Backwards, Not The Ads

Published 2026-08-19

Comparable businesses

BIDU peer comparison

Same business group first, then company size. Preferred market cap: 0.5–2x; extended range: one-third–3x. Outside that range, industry benchmarks are labeled separately and excluded from peer medians.

Comparison stocks

No suitable peers with fresh, comparable size data are available. We have not substituted unrelated companies.

Market metrics · missing or inapplicable values shown as —
MetricBIDUBaidu, Inc.Snapshot 2026-10-06Financial period: 2026-06-30
Market capMarket value, converted to USDUS$29.53B
Forward P/EProvider forward earnings estimate11.38x
EV / EBITDAEnterprise value / trailing EBITDA—
Revenue growthLatest quarter vs prior-year quarter-4.2%
Operating marginLatest reported quarter9.7%
Free cash flow yieldTrailing cash flow / market cap—
Net debt / EBITDANet debt / trailing EBITDA-2.28x
Debt / equityTotal debt / positive book equity0.38x
Trailing P/ETrailing twelve-month earnings—
Price / bookPrice / positive book equity per share0.73x
EV / salesEnterprise value / trailing revenue—
Earnings growthLatest quarter vs prior-year quarter-73.8%
Gross marginTrailing twelve months40.9%
Net marginTrailing twelve months-2.9%
Return on equityProvider trailing return; positive equity only-1.4%
Free cash flow marginTrailing free cash flow / revenue-1.6%
Dividend yieldIndicated annual dividend / price—
Earnings payoutProvider trailing dividend payout0.0%
Current ratioCurrent assets / current liabilities2.33x
BetaProvider historical market sensitivity0.58

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Comparison methodology & limitations

Reviewed operating groups override broad sector classifications. Other companies are matched only within a sufficiently specific provider industry. Business mix, geography and accounting standards can still differ. Market caps are converted to USD using exchange rates captured during the snapshot refresh. Financial ratios that would mix currencies are omitted. Snapshots must be at most 14 days old and no more than seven days apart for automatic selection.

Peer medians require at least two valid similar-size peers for each metric. Negative earnings, nonpositive equity, missing data and irrelevant bank ratios are not presented as attractive valuations. A higher or lower number is not automatically a better investment. Financial statement periods are not calendar-aligned across companies.

Reported performance

Financial trends

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Valuation & price history

Adjusted closing price

Price history

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Earnings-multiple scenario

Illustrative price = your earnings-per-share assumption × your P/E assumption. This is not a price target or a complete valuation model.

Starting assumptions, when available, use provider forward estimates as of 2026-10-06. Negative earnings require a different valuation method. This calculation omits balance-sheet, dilution and execution risks.

THE RESEARCH RECORD

Research history for BIDU

All available reporting periods
Q2 20262026-08-19
Q1 20262026-05-18

Reported figures

Verify material figures against company filings. Market data and AI-assisted analysis may contain errors.